History

Timeline from Naot Mordechai to company’s current success as a leading international label for comfortable footwear
1942
The pioneers of Naot Mordechai settle in Kibbutz Ga’aton and establish a workshop for the production of sheos for women, mean and whildren
1946
Kibbutz Naot Moredechai is founded and the workshop turns into a factory.
1986
1986
Members of Kibbutz Naot Mordechai and the factory’s management decide on a new business focus: healthy and comfortable shoes. The label Teva Naot is born and becomes the first brand to introduce comfort to the Israeli consumer through using anatomical insoles made of natural raw materials.
1986
1991
Teva Naot starts to spread news about the brand abroad
1986
1996
Teva Naot develops the removable cork insole
1986
2000
Teva Naot distributes 70% of its products to international markets: United States, Canada, Australia, Europe and Japan
1986
2003
Teva Naot establishes a nationwide chain in Israel
1986
2006
The Shamrock Foundation acquires control of Teva Naot
1986
2008
Teva Naot acquires comfortable footwear in Germany
1986
2009
Teva Naot acquires the Dafna Company
1986
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