Timeline from Naot Mordechai to company’s current success as a leading international label for comfortable footwear
The pioneers of Naot Mordechai settle in Kibbutz Ga’aton and establish a workshop for the production of sheos for women, mean and whildren
Kibbutz Naot Moredechai is founded and the workshop turns into a factory.
Members of Kibbutz Naot Mordechai and the factory’s management decide on a new business focus: healthy and comfortable shoes. The label Teva Naot is born and becomes the first brand to introduce comfort to the Israeli consumer through using anatomical insoles made of natural raw materials.
Teva Naot starts to spread news about the brand abroad
Teva Naot develops the removable cork insole
Teva Naot distributes 70% of its products to international markets: United States, Canada, Australia, Europe and Japan
Teva Naot establishes a nationwide chain in Israel
The Shamrock Foundation acquires control of Teva Naot
Teva Naot acquires comfortable footwear in Germany
Teva Naot acquires the Dafna Company